Lily Collins, the actress celebrated for her charm and versatility, has stepped into a new role that merges her innate elegance with the world of high fashion. As the face of Calvin Klein’s Spring 2025 campaign, Collins embodies the brand’s timeless sophistication while ushering in a fresh era of modern chic. Directed by Charlotte Wales, the campaign is a masterclass in minimalism, sensuality, and effortless style.
A Dream Realized: Lily’s Journey to Calvin Klein
For Collins, this partnership is more than just a professional milestone—it’s a personal dream come true. “I remember cutting out Calvin Klein advertisements from magazines when I was younger,” Collins shared in an exclusive interview. “The brand has always represented what’s classic and cool.” Now, she finds herself at the forefront of the iconic label, becoming the face that will inspire a new generation.
The campaign arrives at a pivotal moment in Collins’ life. Just weeks after welcoming her first child, Tove Jane McDowell, she seamlessly transitions into her role as Calvin Klein’s leading lady. Motherhood has subtly influenced her approach to style, emphasizing comfort without compromising elegance—a sentiment perfectly captured in the campaign.
Minimalism Redefined: The Spring 2025 Collection
Calvin Klein’s Spring 2025 collection is a celebration of refined simplicity and versatile design. The pieces are tailored to transition effortlessly from day to night, offering wearers a wardrobe that balances functionality with sophistication. Key items include:
- Tech Textured Vest and Blazer: Sharp tailoring evokes uptown chic.
- Viscose Ribbed Maxi Dress: A blend of sensuality and elegance.
- Crepe Printed Slip Dress: Perfect for understated glamour.
- Matte Satin Midi Skirt: A polished addition to any outfit.
- Jacquard Stripe Popover Shirt: A modern twist on classic shirting.
Denim remains central to Calvin Klein’s identity, with this collection introducing ’90s-inspired silhouettes like the Trucker Jacket and Straight Jean, crafted from premium Cone Denim. Elevated fabrics such as fluid silk and satin juxtapose structured wool and leather, adding depth to these timeless staples.
Effortless Elegance Captured by Charlotte Wales
The campaign’s visuals, directed and photographed by Charlotte Wales, explore themes of intimacy and playful self-discovery. In one image, Collins lets a blazer slip off her shoulder; in another, she strikes a relaxed pose in an unbuttoned vest paired with Bermuda shorts. These moments capture not just the clothing but the essence of confidence and individuality that defines Calvin Klein.
Collins praised Wales’ ability to create an environment that fosters authenticity. “She has this amazing quality of making you feel so comfortable in your own skin,” Collins shared. “That energy was incredibly important while shooting this campaign.”
Fashion Meets Pop Culture: A New Era for Calvin Klein
Calvin Klein’s Spring 2025 campaign is more than just a showcase of clothing—it’s a celebration of the intersection between fashion and entertainment. Dynamic social media videos featuring Collins highlight the thrill of finding the perfect outfit while exuding an easy, laidback cool. These videos are part of a global rollout that includes digital media placements and high-impact outdoor advertising.
This campaign also marks Calvin Klein’s return to the New York Fashion Week runway under new designer Veronica Leoni. Known for her work with prestigious fashion houses, Leoni brings fresh energy to the brand, setting a promising direction for future collections.
Motherhood Meets Style: Lily’s New Chapter
As a new mom, Collins brings a unique perspective to her role as Calvin Klein’s ambassador. “Comfort has always been important to me, and now more than ever,” she explained. Her approach to dressing reflects her current stage in life—finding joy in simplicity while embracing moments of bold expression.
Collins also looks forward to exploring fashion through her daughter’s eyes someday. “I can’t wait to see her personal style one day,” she said. For now, she enjoys curating pieces for Tove while continuing to inspire audiences with her own sartorial choices.
A Celebration of Timeless Style
Lily Collins’ debut as the face of Calvin Klein is more than just an advertising campaign—it’s a celebration of timeless style and personal evolution. From tailored blazers to sensual slip dresses, every piece in the Spring 2025 collection reflects Calvin Klein’s commitment to sophistication and versatility.
As Collins steps into this new role with grace and confidence, she reminds us why she remains one of Hollywood’s most captivating stars—both on-screen and off. The Spring 2025 campaign is not just about clothing; it’s about embracing individuality and finding beauty in simplicity—a message that resonates deeply in today’s fashion landscape.
With Lily Collins leading the charge, Calvin Klein continues its legacy as a brand synonymous with elegance and innovation—a perfect match made in fashion heaven.